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McKinsey Survey on Shopping habits in India, China and Brazil

Indians like to shop with their family. Well, anyone could tell you that, you don’t need McKinsey & Co for this. The consultancy’s recent report on how people shop for clothes in India, Brazil, and China (they have surveyed Russia too, but not in particular for apparel) says just that. Research firms like Technopak have done more in-depth and better studies in this segment.

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